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TSR or Thiensurat Public Company Limited
TSR or Thiensurat Public Company Limited was initiated its business in 1976, over 45 years by now, manufacturing and distributing water purifiers mainly through direct sales channel. The company was registered with an initial capital of 1,000,000 million baht under the name “Thiensurat Company Limited” and transformed into “Thiensurat Public Company Limited” in 2013, starting to trade in the Stock Exchange of Thailand first day on June 19th, 2014 (FIRST DAY TRADE) under the ticker name “TSR”.
The company has a majority of its customers in the Bangkok Metropolitan area including the main cities in other provinces by expanding the service business in sub-branches to cover and reach customer groups in all areas across the country and also increase sales channels through online and telemarketing. In addition, there are also affiliated companies such as Safe Trade International Co., Ltd. which operates as a distributor of water purifiers to Giffarine Skyline Unity Co., Ltd. (One of large direct sales company) and Thiensurat Leasing Co., Ltd. which mainly operates as a distributor of consumer appliances with hire purchases, provider of personal loans, car loans etc. And has a group of joint venture companies such as TSR Lao Co., Ltd. to distribute water purifiers and related products including electrical appliances In the Lao People’s Democratic Republic and also a partner in the production of water purifier products for SUCCESSMORE or SuccessMore Being Limited, a company registered in Thailand, selling consumer products and nutritional supplements in both domestic and international market. The new business line was recently expanded by a joint venture with Alpine Water Co., Ltd. to distribute ice machines.
TSR or Thiensurat Public Company Limited
Thiensurat Public Company Limited or TSR (The Company), or iginally Thiensurat Company Limited, was founded in 1992, with a registered capital of one million baht. The Company started out as a direct-selling producer and distributor of double- filter countertop water purifiers. The Company continuously develops its products and now has a larger variety of water purifying systems with multi-stage filtration process to offer water that meets quality and safety standards and is useful for consumers. In 2013, the Company was listed as a public company and has been known as Thiensurat Public Company Limited. The Company was listed on the Stock Exchange of Thailand on 19 June 2014.
Since 1976, or for 45 years thus far, the Company has been operating a water purifier sale and distribution business through single-level direct-sales channel. The Company’s customer network consists of customers in Bangkok and its vicinity as well as those in big cities in the provinces. To further expand its business, the Company is opening provincial branches across the country to better serve its customers. Moreover, its distribution new channel were Online Channel
The Company’s subsidiaries and joint venture are Safe Trade International Co., Ltd. that sells water purifiers to Giffarine Skyline Unity Co., Ltd., a large-scale direct sale business operator. Thiensurat Leasing Co., Ltd. Distribution of electrical appliances through installment payment provides financial services, e.g., personal loan and auto title loan appliance. The joint venture company is TSR Laos Co., Ltd., a distributor of water purifiers and related products and electric appliances in the Lao People’s Democratic Republic.
The Board of Directors’ Meeting No. 3/2020 convened on 30 March 2020 approved the Share Repurchase Program (Treasury Stock) for financial management purpose to be repurchased not exceeding 10 million shares or equal to the amount of not exceeding 1.82% of the total paid-up capital of the Company and the maximum amount not exceeding Baht 10 million, through the Stock Exchange of Thailand during on 14 April 2020 to 14 October 2020 and the share repurchase project for financial management purposes has ended on 14 October 2020 in which the Company has repurchased a total number of 2,697,900 share, equivalent to 0.49% of the total paid-up capital of the Company, and the total payment made was 5,611,816 Baht.
In 2020, many areas in Thailand encountered brackish water conditions due to drought and sea levels which have increased salinity. To meet consumer needs in solving brackish water problems that arise, the Company has developed an additional Reverse Osmosis Membrane (RO) system product, namely RO2 SAFE Water Purifier. In addition, with the coronavirus-19 (COVID-19) affecting the economy and the purchasing power of consumers, the Company has designed and developed Bright Sure Water Purifier at an affordable price. This gives consumers with limited purchasing power access to clean and quality drinking water.
In addition, The Company’s had already registered joint venture company is Alpine Water Co., Ltd. the company that has business about trading, rental, and service the set of ice maker machine composed of ice maker machine and water purifier.