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In 2024, the company underwent significant changes in various aspects, including its shareholder structure and executive management. In May, Mr. Ekgarat Jangyoo, the former Chief Executive Officer (CEO), returned to assume the position of CEO and a board member following a restructuring of the company’s shareholding. The major shareholder became Better Dreams Co., Ltd. Subsequently, in January 2025, the company implemented changes to its Board of Directors and subcommittees. Both the board and the executive team recognized the company’s challenges and promptly sought solutions while ensuring management aligned with the policies and strategies outlined in the business plan.

For the financial performance of 2024, the group’s total revenue amounted to 1,187.60 million baht, a decrease of 466.75 million baht or 28.21% from the previous year. This decline was primarily due to a reduction in sales revenue, which totaled 952.22 million baht—down by 426.61 million baht or 30.94% year-over-year. The decrease was mainly attributed to the discontinuation of certain product sales through distributors and a reduction in the number of sales personnel. Meanwhile, interest income from hire purchase contracts increased by 9.45 million baht to 201.44 million baht, representing a 4.92% growth compared to the previous year. However, interest income from loan receivables amounted to 16.81 million baht, a decline of 9.52 million baht or 36.15% year-over-year, due to adjustments in the company’s loan structure and credit policies.

The company has adjusted its operational plans in both sales and expense management on an ongoing basis. Key initiatives include improving and expanding the direct sales team, establishing a flexible sales force that combines door-to-door sales with servicing existing customers, and continuously reducing expenses for both the sales team and the organization as a whole. Additionally, the company has implemented a lean organizational approach to enhance agility and improve operational efficiency.

Business Strategy for 2025, The company is adapting to the economic and social landscape, as well as evolving consumer behavior. Previously, the company’s primary sales channels were direct sales through door-to-door (Knock door) and telemarketing, focusing on business-to-customer (B2C) transactions. The main product lines include drinking water filters, household water filtration systems, and kitchen appliances. Recognizing new growth opportunities, the company aims to expand into business-tobusiness (B2B) sales, targeting corporate clients, and business-to-business-to-customer (B2B2C) sales through dealers and partners. This strategy is expected to drive sales growth and enhance brand awareness. Leveraging its in-house manufacturing capabilities and expertise in water filtration systems, the company has developed coin-operated alkaline water dispensers to attract investors looking for revenue-generating commercial products. These dispensers offer high-quality, alkaline-enriched drinking water for health benefits while maintaining strict hygiene standards. Additionally, the company has introduced vending machines to serve customers seeking 24/7 retail solutions without requiring a physical store. The company remains committed to continuous product innovation, service enhancement, personnel development, and expanding its sales teams. Furthermore, to address liquidity challenges, the company is actively seeking new strategic partners to invest and provide financial support, ensuring smooth business operations in line with its strategic plan.