Company Profile

TSR or TSR Living Solution Public Company Limited

TSR or TSR Living Solution Public Company Limited was initiated its business in 1976, over 49 years by now, manufacturing and distributing water purifiers mainly through direct sales channel. The company was registered with an initial capital of 1,000,000 baht under the name “Thiensurat Company Limited” and transformed into “Thiensurat Public Company Limited” in 2013, starting to trade in the Stock Exchange of Thailand first day on June 19th, 2014 (FIRST DAY TRADE) under the ticker name “TSR”.

The company has a majority of its customers in the Bangkok Metropolitan area including the main cities in other provinces by expanding the service business in sub-branches to cover and reach customer groups in all areas across the country and also increase sales channels through online and telemarketing. In addition, there are also affiliated companies such as Safe Trade International Co., Ltd. which operates as a distributor of water purifiers to Giffarine Skyline Unity Co., Ltd. (One of large direct sales company) and Thiensurat Leasing Co., Ltd. which mainly operates as a distributor of consumer appliances with hire purchases, provider of personal loans, car loans etc. And has a group of joint venture companies such as TSR Lao Co., Ltd. to distribute water purifiers and related products including electrical appliances In the Lao People’s Democratic Republic and also a partner in the production of water purifier products for SUCCESSMORE or SuccessMore Being Limited, a company registered in Thailand, selling consumer products and nutritional supplements in both domestic and international market. The new business line was recently expanded by a joint venture with Alpine Water Co., Ltd. to distribute ice machines.

Company Milestone

  • In 2024, the company launched a new product, Safe Lite Plus, a UF water purifier (6-stage filtration system) that is compact, self-installable, and affordable. This product aims to target consumers in the e-marketplace channel, as it is a relatively large market and a channel that demands convenience at a reasonable price. Therefore, this product was launched to increase the response in said channel.
  • On October 31, 2024, the company changed its registered name at the Department of Business Development, Ministry of Commerce from Sabuy Connect Tech Public Company Limited to TSR Living Solution Public Company Limited.
  • On November 8, 1964, the Stock Exchange of Thailand announced the change of the company's name and securities trading symbol from Sabuy Connect Tech Public Company Limited (“SBNEXT”) to TSR Living Solution Public Company Limited (“TSR”).

  • On January 11, 2023, the Board of Directors approved the purchase of additional shares of Thiensurat Leasing Company Limited, a subsidiary of the Company. The subsidiary resolved to increase its registered capital from 100,000,000 baht to 500,000,000 baht.
  • On February 10, 2023, the Company changed its paid-up capital from 549,411,233 baht to 549,417,133 baht from the exercise of the right to purchase ordinary shares according to warrants (SBNEXT-W2) on January 31, 2023.
  • On March 3, 2023, Smart Connect Tech Company Limited was registered to operate a platform development business supporting the management of burglar alarm systems, automatic entry-exit systems, CCTV systems, security products, and IOT devices related to office, factory, and residential management. The registered capital is 5 million baht, of which the Company holds 51 percent, totaling 2.55 million baht. Smart Connect Tech Company Limited is a subsidiary of the Company.
  • On April 26, 2023, the Company changed its registered name at the Department of Business Development, Ministry of Commerce, from Thiensurat Public Company Limited to Sabuy Connect Tech Public Company Limited. On May 9, 2023, the Stock Exchange of Thailand announced the change of the company's name and securities trading symbol from Thiensurat Public Company Limited “TSR” to Sabuy Connect Tech Public Company Limited “SBNEXT”.
  • On May 9, 2023, Sabuy Connect Tech Public Company Limited changed the company's website from https://www.tsrplc.com to https://www.sabuyconnext.com
  • On May 15, 2023, Sabuy Connect Tech Public Company Limited changed the company's email from @ tsrplc.com to @ sabuyconnext.com
  • On June 2, 2023, the Company changed its paid-up capital from 549,417,133 baht to 604,358,518 baht from the payment of dividends on May 23, 2023.
  • On June 2, 2023, the Board of Directors approved the purchase of ordinary shares of Sun Vending Technology Public Company Limited “SVT”, not exceeding 70,000,000 shares, worth not more than 266,000,000 baht, and approved the establishment of a new company, Vending Connect Tech Company Limited, to support the vending machine business.
  • On August 15, 2023, the Board of Directors approved the purchase of shares of Vending Plus Company Limited “VDP” from retail shareholders of Sabuy Connect Tech Public Company Limited, not exceeding 255,000 shares or 8.50 percent of the registered capital. The Board also acknowledged the preliminary restructuring plan of the Sabuy group, which consists of Sabuy Technology Public Company Limited, Plus Tech Innovation Public Company Limited, and Sabuy Connect Tech Public Company Limited.
  • The Company has added a new product lineup to meet the diverse needs of customers. In addition, the Company has also added new sales channels, including modern trade, dealers, corporate customers, online channels on all platforms, and the opening of 1,210 Baan Krong Sabuy shops to sell a full range of products and spare parts. This is to increase the opportunity to reach customers according to the target group. In addition to the drinking water filter and water purifier product groups, which are the Company's core businesses, the Company has also added counter-top hot and cold water dispensers, coin-operated alkaline drinking water dispensers, air purifiers, water heaters, and water boilers.

  • The company launched the RO BEYOND water purifier, a High Flowrate RO (Reverse Osmosis Membrane) water purifier.
  • The Company has developed a UV (Ultraviolet) water purification product, combining the strengths of several outstanding features, consisting of:
    1. Water disinfection system with UV light (Ultraviolet) and automatic function by turning on the water into the machine.
    2. Intelligent display screen system showing the working status of the UV lamp, ensuring the user that the UV lamp is still working throughout use. In addition, the screen also displays the function of accumulated water consumption, the number of remaining days of use, as well as notification of filter replacement when due.
    3. Notification system when abnormality is found (Error Code Notification).
    4. The filter is easy to change with the Quick Change system; users can easily change the filter by themselves align with the new lifestyle.
  • Sabuy Technology Public Company Limited invested in the ordinary shares in the amount of not exceeding 136,900,000 shares, or 24.92% in Thiensurat Public Company Limited, causing the shareholding structure after the investment, has change. (Additional details in Topic 3: Shareholders and Group Information).
  • The Board of Directors resolved to approve the issuance and offering of warrants of the Company No. 2 (TSR-W2) in the amount not exceeding 274,705,617 units to the existing shareholders of the Company at no cost in the ratio of 2 existing shares per 1 unit of warrant (Fractions of the warrants are rounded down) Determine the list of shareholders who are entitled to receive the warrants to purchase ordinary shares No. 2 (Record Date) on 17 October 2022.
  • The Board of Directors resolved to approve the capital increase of the Company in the amount of 274,705,617 Baht from the existing registered capital of 549,411,233 Baht to a new registered capital of 824,116,850 Baht by issuing 274,705,617 ordinary shares at the par value of 1 Baht per share and consider the amendment of Article 4 of the Memorandum of Association to align with the capital increase to accommodate the exercise of the Company's warrants No. 2 (TSR-W2).

The great year to change with revision of brand strategies for both corporate and product levels to create an explicit company image and brand identity to be modern, outstanding and different from the competitors. This reflects the new vision, not only be the leader in water purifier business, but “Be the best solution provider to empower life’s quality for everyone”. Using English alphabet “TSR”, a new logo with curved line represents the concept of water rippling (Ripple Effect), keeping on spreading widely, as similar as the meaning that our business will continue growing and moving forward. Meanwhile, the actions we have done thus far will improve every household, business and everyone’s quality of life from now and ever.

  • Launched the project name" Pun Namsai jakjai Safe transform to, Pun Namsai Jakjai TSR" in line with the company's rebranding. And affiliated business groups.
  • Revision logo of sub-brands in the group such as Alpine, Safe, Drink and Ponsabuy

  • The Company has developed the RO2 SAFE Water Purifier (Reverse Osmosis Membrane system product) to meet consumer needs in solving brackish water problems. Due to the COVID-19 which has affected the economy and the buying power of consumers, the Company has designed and developed Bright Sure Water Purifier at an affordable price. This gives consumers with limited purchasing power access to clean and quality drinking water.
  • On 30 March 2020 approved the Share Repurchase Program (Treasury Stock) for financial management purpose to be repurchased not exceeding 10 million shares or equal to the amount of not exceeding 1.82% of the total paid-up capital of the Company and the maximum amount not exceeding Baht 10 million, through the Stock Exchange of Thailand during on 14 April 2020 to 14 October 2020
  • On May 26 2020 registered joint venture company is Alpine Water Co., Ltd. the company that has business about trading, rental, and service the set of ice maker machine composed of ice maker machine and water purifier. It has a registered capital of Baht 10 million, with the Company holding 54% of the shares in the amount of Baht 5.4 million. Alpine Water Co., Ltd. is a subsidiary of the Company.
  • The Company develops water filtration systems focusing on creating products that can filter water at higher capacity for the restaurant business and chain stores to meet the increasing market demand such as water purifiers for UV Alpine water ice machines models RO150GPD, RO300GPD, RO600GPD etc.
  • On 14 October 2020 in which the Company has repurchased a total number of 2,697,900 share, equivalent to 0.49% of the total paid-up capital of the Company, and the total payment made was 5,611,816 Baht.

  • The company had expanded its business model in distributing products through online and TV shopping channels in order to be in line with the current consumer behavior. By launching the D-Lite model for a modern family target that is a smaller size with limited living space residence. This product can also be easily self-installed (DIY).
  • The company launched a new service titled "SAFE MAN" with Mr. Methanee Buranasiri (Nino) as a presenter to develop the sales team and service to be of high quality, suitable and modern. Various services were offered such as free delivery and installation, repair and filter replacement, alternative choices to credit card for payment methods and installments, as well as water consultation services and demonstration of the products at customers' homes.
  • The Company’s Annual General Meeting approved a reduction of the Company’s registered share capital from Baht 662,198,922 (662,198,922 ordinary shares of Baht 1.00 each) to Baht 549,682,133 (549,682,133 ordinary shares of Baht 1.00 each), by cancelling 112,516,789 unissued ordinary shares.
  • On 22 July 2019, the Board of Directors approved the closing of Fadders Thai Company Limited, a subsidiary in which the company holds 59.99% shares. This was to reduce the company's expenses due to the said subsidiary company no longer produced the “Fedders” air conditioners brand. The dissolution of the company was registered on 30 September 2019.

  • On 5 June, the Company changed its paid-up capital from Baht 516.73 million to Baht 521.84 million from the third warrants exercise of ordinary shares (TSR-W1) on 31 May
  • On 20 September, the Company signed a cooperation agreement to produce products for Successmore or Successmore Being Company Limited, which is a Thai company. The company conducts its business of selling consumption and supplements products both domestically and internationally.
  • On 27 December, the Company changed its paid-up capital from Baht 521.84 million to Baht 549.68 million from the fourth (the last) warrants exercise of ordinary shares (TSRW1) on 20 December.
  • The Company has developed a new model of water purifier products, namely, safe water purifier model lite using Fibredyne, which is a technology imported from America. With outstanding features, it can filter sediment and contaminants than regular carbon blocks. It has 0.5-micron filtration resolution, which can filter germ, cysts, and bacteria. It also can inhibit bacterial growth (bacteriostatic). The Fibredyne Standard filter is certified to NSF / ANSI42, including the Activated Carbon filter, which is certified to NSF / ANSI61 and the KDF-55 filter, which is certified to NSF / ANSI42,61.

  • On 21 March, The opening ceremony of the TSR Lao Co., Ltd. was officially opened in Vientiane.
  • On 2 June, the company changed its paid-up capital from Baht 467.18 million to 516.73 million Baht, resulting from the 2nd exercise of securities of TSR-W1 on 31 May.
  • The company has a petty patent for Alkaline Mineral, which has been tested in accordance with AS/NZS 4020:2005 standard by the Eurofins AMS Laboratories Pty Ltd, a leading Australian Institution (AMS). In addition, the company is registered on the website of the NSF Product and Service Listings for the Spun Polypropylene Filter Cartridge under the NSF/ANSI42 standard.
  • The Company providing the full range of the service through continually expand new branches and services center across the nation. At the end of the year 2017, there were 22 branches and 2 customer service centers compared to 20 branches and 3 customer service centers in year 2016.

  • On 2 June, the Company increased the registered capital from Baht 401.33.million to Baht 467.18.million as a result of the partial dividend payment in terms of ordinary shares on 19 May and a result of exercise warrants (TSR-W1) on 31.May.
  • 11 July, the Company has registered a new subsidiary, Thiensurat Leasing Company Limited (“TSRL”), registered capital Baht 50 million and the Company holds 100%. In November, TSRL has been granted by the Ministry of Finance to operate the personal loan business under supervision.
  • On 16 December, the Company registered TSR Lao Company Limited (“TSR Lao”) in Lao People’s Democratic Republic which is a joint venture with JB Group to sell and distribute water purifier and related products and electric appliances. The Company holds share in the proportion of 49%, Laos Kip 3,920 million or approximately Baht 17.05 million.
  • The Company launched 2 new models of water purifiers which were and 1) ROMA Plus, a notable feature of filtering water with RO System (Reverse Osmosis) with intelligent control system, “SMART CONTROL”, it can operate even low pressure and has LED status display, with a warning sign when malfunction. 2) UF Alkaline, a notable feature disinfection with PVDF radiation with high filtration efficiency (0.01 Micron) and
  • 5 models of water purifiers, 1) SAFE Super AlkaLi 2) SAFE Alkaline Mini 3) SAFE ROMA Alkaline Plus 4) SAFE UV Alkaline 5) SAFE UF Alkaline have been passed the AS/NZS 4020:2005 standard test of Eurofins AMS Laboratories Pty Ltd (AMS Australia)

  • On 12 May, the Company registered an increase in its capital from 344 million Baht to 602 million Baht, with paid-up capital of 344 million Baht.
  • On 18 June, the Company changed the paid-up capital from 344 million Baht to 401.33 million Baht due to partial dividend payment as ordinary shares on 22 May 2015.
  • The Company purchased ordinary shares of Fedders Thai Company Limited (“Fedders”) from existing shareholders, where at the end of 2015, the Company held 59.99% of the shares.
  • On 21 December, the Company issued 200,666,316 units of warrant valid for 3 years from the date of issuance in 2015.
  • The Company launched three models of water purifiers:
    1. Safe ROMA Alkaline Plus outstanding in water purification with RO (Reverse Osmosis).
    2. Safe UV Alkaline outstanding in UV disinfection. Both models also help condition the purified water to alkalize to suit healthy drinking.
    3. Safe i- Life, a water purifier that filters water with UF system in a compact design, with high filtration efficiency.
  • The Company launched and sold "Safe Electrics" branded water heaters in late November through modern trade channel (e.g. Home Pro) and through the website (safe1210.com)
  • The Company continuously expanded branches by opening new branches and renovating some of the existing service centers into branches. At the end of 2015, the Company had 14 branches and 6 service centers.

Vision

Be empower life’s quality for everyone with more accessible

Mission

Deliver more smart home life technology
and electronic products,
with the most cost-effective financial plan
to enhance the quality of life

Core Values


Business Overview

TSR or TSR Living Solution Public Company Limited

TSR Living Solution Public Company Limited (The Company), or iginally Thiensurat Company Limited, was founded in 1992, with a registered capital of one million baht. The Company started out as a direct-selling producer and distributor of double-filter countertop water purifiers. The Company continuously develops its products and now has a larger variety of water purifying systems withmulti-stage filtration process to offer water that meets quality and safety standards and is useful for consumers. In 2013, the Company was listed as a public company and has been known as Thiensurat Public Company Limited. The Company was listed on the Stock Exchange of Thailand on 19 June 2014.

Since 1976, or for 49 years thus far, the Company has been operating a water purifier sale and distribution business through single-level direct-sales channel. The Company’s customer network consists of customers in Bangkok and its vicinity as well as those in big cities in the provinces. To further expand its business, the Company is opening provincial branches across the country to better serve its customers. Moreover, its distribution new channel were Online Channel

The Company’s subsidiaries are Safe Trade International Co., Ltd. that sells water purifiers to Giffarine Skyline Unity Co., Ltd., a large-scale direct sale business operator. Thiensurat Leasing Co., Ltd. Distribution of electrical appliances through installment payment provides financial services, e.g., personal loan and auto title loan appliance. And Alpine Water Co., Ltd., the company that has business about trading, rental, and service the set of ice maker machine composed of ice maker machine and water purifier.

In 2022, the Company launched RO BEYOND, a High Flowrate RO (Reverse Osmosis Membrane) water purification system and has developed UV (ULTRAVIOLET) filtration technology to extend the water purification system with UV light disinfection by developing an automatic control system for UV operation, only turn on the water into the machine. As for the special features, it continues to extend the operation control system and display the SMART DISPLAY SCREEN by maintaining outstanding features such as the accumulated drinking water consumption, the number of days used, filter replacement alert, malfunction alert. etc.

The Company focuses on developing and upgrading the production quality. The production factory was certified by the Good Hygiene Practices (GHP) in the filter filling process of drinking water filters to ensure that all drinking water filters produced from the factory has undergone quality production processes and meets international standards. and continues to expand its business in the water purifier business group In addition, the strategy has been adjusted to expand the market to the group. more online because it is a group that has continuous purchasing power.